The TTFE League team c.2006 pre-match at the Gol centre (left to right, Dale Thomas, Chris Phillips, Gareth Jenkins, James Pugh, bottom, Dave Weller). Taken from Chillout Central (thanks again Dale!)Sunday mornings, dog mess littered everywhere, oranges in halves and quarters at half time and the occasional walker who stands to admire twenty-two men trying to emulate their idols. These are the things you associate with when you think of park football, a tradition which is as a British as the red telephone box. Yet football stands at a crossroads - evolving into something quite different. Today is the golden age of five-a-side football; a game which before was condemned to the school gym halls, the local leisure centres and the city arenas when Masters Football is in town. Now the roots of this game are embedding deeply into the very foundations of our society, creating a new craze for everyone to enjoy and a new niche market for entrepreneurs to exploit.
The discussion of this topic is brought on by the opening of the new Powerleague 5-a-side arena here in Cardiff later this month. Powerleague, a new chain which is slowly building its footballing empire across the country, claim to host the hottest and most modern football stadia around, trouncing the competition with its state-of-the-art pitches and plush sitting areas with a fully licenced bar. They will boast a massive nine pitches for general use and to host their own tournaments and leagues, not to mention that the latest in astroturf technology will be used in each. The brochure could wow any self-respecting football enthusiast. The leagues are open to all and anyone can set up their own team and compete against others in the hope of winning their own trophy.
This however is not a new idea. Leisure Leagues first came to Cardiff over five years ago and their arena has proved to be real success, opening up leagues on almost every day of the week. Gol opened their arena roughly two years ago and have tried to muscle in on the dominance of Leisure Leagues in Cardiff, by enticing teams to try out the new ground technology used by none other than Real Madrid. Other minor places have even tried to emulate the success of Leisure Leagues and Gol, but have so far failed to rival them. Now that Powerleague is on the scene, things in the 5-a-side market will undoubtedly get a little heated. With three major players in the city all crying out to host your teams, the race is on to see which one will be crowned champions and which one will be relegated into oblivion.
So why has this type of football proved to be so popular? Complete and utter convenience. By playing in a 5- a-side league you have control over the team, not some over-zealous coach who wants to relive his playing days in the dizzy heights of the WPL. You can pick the day you play on, you can pick which mates you want to play with and you can decide your own team name. Not many pub football sides can offer that type of freedom and flexibility. In some places, the commitment doesn't even have to be great - you can quit instantly and walk away if things go pear-shaped. You can start up teams with workmates, schoolmates, uni mates, family etc. and represent places of work, institutions and so on. With more people liking this idea of a more 'casual football' which fits easily into everyday twenty-first century life, it is easy to see why this type of football is inundated with requests of new teams very week. There seems to be no saturation point either at present.
It is also no surprise that this surge into football is so great, even here in the Welsh capital, the very centre of what is still classed as a rugby nation. Football, unlike rugby is a big market to tap into from any angle, whether it's selling scarves on Queen St. before a big clash in the Millennium Stadium, or even using tired old cliches and corny innuendo on gimmick t-shirts such as 'I like to score', 'have you seen my balls?' or 'back of the net'. Football, very much like sex, sells. It amazes me how much advertising is based on using some kind of football associated item to flog a shaver, a crate of beer, or even ethical issues such as the stamping out of bullying. Football is powerful - and the 5-a-side craze rides the wave of this hysteria in the media quite happily. The government's drive on keeping the nation fit also does the business many favours.
Which brings me onto the image of the 5-a-side football arena. The beauty of the industry is that it is incredibly two faced, but not in a deceitful way might I add. In one light, these arenas display themselves to be a service to the city, delivering facilities in sport which the council can only dream of. I know this because I play at the outdoor 5-a-side facilities Sophia Gardens every week and it fares very poorly to the pitches of Gol. Yet, they are primarily cold-hearted businesses, which does its utmost to blow the competition out of the water and increase profit margins. This latter point I have no problem with, but from the constant pressure which can placed upon slightly interested parties to sign up and leave their current league can be little unsettling. Business is business, just like football is proving to be nowadays, but when one place is egging you on to quit one arena for another you get an idea of 'cut throat' this industry is proving to be. Cut throat? I guess it is - in a world where one badly officiated game can give you doubts about the integrity of a venue, it is no wonder people tend to jump ship to find the fairer green.
Which of cause, means it is essential to grab punters and keep them. But it is even more important to pay the bills and in 5-a-side football, there is no denying that the whole business can be a fairly hefty financial venture. Consider the mass capital one must provide to create an arena and the facilities which accompany it. It quite simply must succeed quickly or face the wall if it has no real financial backing behind it. Llanishen Arena felt the pinch after it faced closure - failing to get the interest it needed to survive. Gol received a grant and both Leisure Leagues and Powerleague are safe as they are chain businesses. The mighty Powerleague is even sponsored by technology juggernaut Microsoft. As a result of this tremendous support, the economies of scale would soon kick in and I can imagine the rewards would be massive. With match fees around £21-£25 and the size of some of the leagues, on average around 24 teams paying each day you can do the math. Although it maybe expensive to maintain a football arena I find it hard to accept that these companies are making little profit. Powerleague will charge a £25 match fee here in Cardiff, but in other places in England they are known to reach the £40-£50 which again begs the question of who the real winner is in this game.
This post may seem like a vendetta against this new capitalistic breed. But on the contrary, I play regularly in both Leisure Leagues and Gol, and will soon be representing my Argos store in a retail tournament at Powerleague. I have no problem with them and I must admit, I enjoy playing in each to have an idea of what they are all like to play in. I have never won a trophy in my five years at Leisure Leagues, nor have I ever won anything at Gol. I am not a great player, but I can claim to be a 5-a-side veteran who has witnessed the game at first hand, day in day out each week for five years. With this experience I can only say that the golden age of football has arrived. But will it be the end of park football as we know it?
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